Writing a job post that attracts officers

Keep it concrete

Officers skim for duty, schedule, pay and whether sworn experience is required or preferred. Lead with the job’s real work, not culture slogans.

• Title: use plain industry titles (“SIU Investigator”, “Corporate Security Manager”, “Public Safety Account Executive”) plus “LE experience preferred” when that is true.
• Requirements: separate must-haves from nice-to-haves. If a state license (PI, security, insurance) is required, say so and whether LE years count toward it.
• Transferable skills: name investigations, interviewing, report writing, court testimony, de-escalation, or knowing how agencies buy — only if the role uses them.
• Pay and schedule: state a range when you can. Officers compare total compensation carefully.
• Location / travel / remote: be explicit. Field SIU and sales roles often need a car and overnight travel.

What to avoid in the posting

• Vague “rockstar / ninja” language and unexplained acronyms from your industry.
• Requirements that are really preferences (for example “10 years detective” when 5 years patrol with strong writing would work).
• Language that discourages laterals or retirees unless the role truly needs current sworn status.

Next

See What to ask (and not ask) before interviews, and How LE experience maps for role-specific tips.